Chiropractic PI Marketing Demographics

Dr. Paul Hollern, Chiropractic PI Marketing Expert

All PI marketing starts with a target market. A target market is a market your are trying to capture for one or many reasons. Which choosing a chiropractic PI target market reverse your present patient base to determine the characteristics of your chiropractic  PI marketing.

The first criteria involves picking the demographic profile of your chiropractic PI marketing. The typical demographic categories include:

  1. Age
  2. Gender
  3. Marital Status
  4. Income
  5. Education
  6. Occupation
  7. Familial Status

When creating your chiropractic PI marketing program research these factors to determine which ones you want to include in your marketing. Everything about your chiropractic PI marketing will be based on you who your chose.

Your chiropractic PI marketing message will vary depending on the age you target. What is important to a twenty something year old male will not necessarily be the message your want to project to a fifty plus female.

Your chiropractic PI marketing message must be specific and applicable to that market.

The more general your PI marketing message by trying to appease all, the less effective the message.

Chose a chiropractic PI marketing message which is important to a specific target market which has value to that market.

Chiropractic PI marketing all starts with researching your target market starting with demographics.

If your interesting in chiropractic PI marketing give us a call, we specialize in PI marketing for chiropractors.

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