PI Attorney Marketing Strategies

Dr. Paul Hollern, Chiropractic PI Attorney Marketing Expert

There is good news and bad news about chiropractic PI attorney marketing. The bad news is not many PI attorneys are looking for chiropractors, the good news is not many PI attorneys are looking for chiropractors.

This is what I mean by not many PI attorneys are looking for chiropractors. It has been my experience the vast majority of PI attorneys do not use chiropractors for one reason or another. By the way these reasons are known.

The reason this is good news is there is a large potential for doing business with a PI attorney.

However how you get that business differs with chiropractic PI attorney marketing.

This is what I mean, when a PI attorney has a need for doing business with a chiropractor they will then pick based on one of these 5 broad categories:

  1. Referral
  2. Proximity
  3. Price
  4. Quality
  5. Service

Advertising will attract the PI attorney with the proper message etc.

However if a PI attorney does not have a perceived need for chiropractic services for his clients then the marketing falls into a very different category, that category is called “Sales”.

Sales is the process of establishing need, adverting is attracting after the need has been established, they are two very different forms of communication.

So the good news for chiropractic PI attorney marketing is if yo know sales you will have a very large potential target market.

If you do not know sales, you will never get any business from a PI attorney who does not have a perceived need for chiropractic services for their clients.

For more information on chiropractic PI attorney marketing including advertising and sales, give me a call at 813-480-1693.

Chiropractic PI Attorney Marketing.

Call Dr. Paul (813) 480-1693. Internet Based Chiropractic Personal Injury Attorney Marketing for Chiropractors.

PI Marketing for Chiropractors

Be Sociable, Share!

Like this post? Subscribe to my RSS feed and get loads more!