Chiropractic Personal Injury Marketing Show:

Coding and Billing, Colossus

Dr. Paul Hollern Interview Dr. Matt of PI Institute

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Chiropractic Personal Injury Marketing Show

PI marketing, education and workshops. Dr. Paul Hollern has opened 77 chiropractic offices in 20 states and provides chiropractic education and marketing material to increase your personal injury cases.

Five steps to PI marketing:

1. Complete knowledge of the three phases of healing of each tissue after an injury.

2. How to quantify the injured tissue using proper diagnostics and cross referrals.

3. How to create an impairment rating which corresponds to traditional medicine.

4. How to write a personal injury report which corresponds with colossus, the insurance industry software program.

5. How to educate PI attorneys and clients you know how to do the previous four steps.



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