Chiropractic Personal Injury Marketing for PI Attorneys
Dr. Paul Hollern, Chiropractic Personal Injury Marketing Expert
The questions is should you use sales or advertising for your chiropractic PI attorney marketing?
If PI attorneys have a need and are looking for you chiropractic services you would want to use advertising.
If the PI attorneys you are targeting do not have a perceived need you must use sales.
There is a huge difference in your chiropractic personal injury marketing if you use sales vs. advertising.
Advertising is used for a target marketing who has a perceived need and are looking for someone to service the need.
Sales are used for the segment of the target marketing that does not have a perceived need yet would if it was explained.
By far the vast majority of PI attorneys do not have a perceived need for referring their clients to chiropractors. The statistics bare this out, only 25% of the PI attorneys refer their clients out.
Only 32% of the PI patients seek complimentary alternative treatment. Chiropractic being the largest segment of that category.
So what does this mean? Not many PI attorney have a perceived need for chiropractic services and the vast majority of the PI attorneys do not send their patients anywhere.
It also means 68% of the PI patients are not seeing chiropractors when 87% have a soft tissue injury.
There is good and bad news for your chiropractic personal injury marketing for PI attorneys.
The bad news is not many are searching for chiropractic services for their clients. The good news is their is a lot of potential market out there.
So how does chiropractic personal injury marketing get those PI attorney referrals? By sales not advertising.
The chiropractor must be able to establish a need with the PI attorney. If your chiropractic personal injury marketing does not include a sales component you will have little chance of getting PI attorney referrals when they do not have a perceived need.
For more information on chiropractic personal injury marketing for PI attorneys give me a call at 813-480-1693.
Chiropractic PI Marketing, Automated PI Marketing and Training for Chiropractors, Dr. Paul Hollern,
Call (813) 480-1693. Internet Based Chiropractic PI Marketing.
PI Marketing for Chiropractors
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