Chiropractic Online Marketing New Patients
Dr. Paul Hollern, Chiropractic Online Marketing Expert
There are several strategies to acquire new patients using chiropractic online marketing. The first step would be to find out who and where those potential new patients are and send them the appropriate message.
The typical chiropractic office gets their new patients from one of five areas.
- Existing and past patients
- Insurance company website
- Google insurance company
- Google chiropractor in your area
- Your sign
Lets just consider the first method of chiropractic online marketing.
When a potential patient has back pain and is looking for a chiropractor one of the first actions they will take is to ask a family member or close friend or co-worker if they know of any good chiropractors in the area.
This one reason alone it is important to regularly communicate with your present and past patients offering valuable content. You need to stay on their top of mind awareness for just such circumstances.
The average person has a circle of influence of seven. This means their are seven people in their world which there is high trust.
So when one of those people are looking for a chiropractor and ask one of your present or past patients your name should be at top of mind awareness.
One of the old methods was to send a paper newsletter.
Times have changed, the video newsletter is the most effective way to stay in touch with you old patients.
A video newsletter is a form of chiropractic online marketing.
All you would need to do is create a series of short videos and connect them to a e-mail auto-responder.
Have the patient sign up for the video news letter on their first visit and now they will receive an automated series of videos of the doctor stimulating high awareness.
This is a simple example of chiropractic online marketing.
For more information contact Dr. Paul Hollern at 813-480-1693.
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