Personal Injury Marketing Archives

Single Most Relevant PI Attorney Referral Factor

Dr. Paul Hollern, Chiropractic PI Attorney Marketing

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The single most important factor when PI attorneys refer patients to chiropractors is location and the reason is simple.

When patients miss their appointments this will be the single largest factor to decrease the value of the case. It does not take PI attorneys very long before they realize the importance the location where their client will receive the chiropractic treatment.

So location is the single most relevant factor for PI attorney referrals.

The two most important factors to take out of this is first only market to PI attorneys in you area. If you market to PI attorneys outside of your area this will increase the chance of you NOT getting referrals.

Second, you can represent yourself in multiple locations to support the efforts of the PI attorney. There are three different ways to have the influence of many locations.

The single greatest method of chiropractic PI attorney marketing is to create what I call an affiliate relationship with other chiropractors in optimal areas which are non competitive.

For more information on affiliate marketing and PI attorney referrals give me a call at 813-480-1693.

Increase Auto Injury Referrals By Learning What Motivates PI Attorneys

Dr. Paul Hollern, Chiropractic PI Attorney Marketing Expert

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PI attorneys are primarily motivated by 3 factors and they are:

  1. Fear of loss of money
  2. Greed to gain more money
  3. Need to save time

Of the three main factors the fear of loss of money easily is the greatest motivating factor for personal injury attorneys.

One of the most effective PI attorney marketing systems you can use is to learn the financial drivers of a personal injury case and to sell these concepts to the PI attorney.

For more information on how to increase your PI attorney referrals give me a call at 813-480-1693.

PI Marketing For Chiropractors Strategy Video

Dr. Paul Hollern, PI Marketing Expert

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One of your top PI marketing strategies is to learn PI attorney educational sales. This is why you could benefit from learning a little bit of sales.

Only 25% of PI attorney refer their cases out and 68% of all PI cases never go to chiropractors.

The reason PI marketing for chiropractors sales strategy is important is this large segment of the market does not and is not looking for chiropractors. So what does this mean, it means they do not have a perceived need and PI marketing for chiropractors in the form of advertising will not work.

Advertising is only effective for PI marketing for chiropractors when the target market has a perceived need. Sixty eight percent of the PI attorneys don refer their clients to chiropractors. If they did it would show they have a perceived need.

So how do you reach this large segment of the market with your PI marketing for chiropractors? Educational sales will help shift the perceived need from unconscious to couscous.

Sales is the process of taking a target market and taking them through three phases of awareness. The admit phase, the consequences phase and the personalization phase.

Once you know how to do this the sixty eight percent of the PI patients not seeking chiropractic care will become open and this is a very large segment of the market.

So understanding PI marketing for chiropractors and the educational sales process is a very valuable skill set.

Form more information on educational sales and PI marketing for chiropractors give me a call at 813-480-1693.

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