Best PI Marketing for Chiropractors Sources
Dr. Paul Hollern, PI Marketing Expert
To find the best source for any promotion requires a little knowledge about reverse engineering. This concept basically looks at who is buying a particular product or service and then turn around and marketing to that group.
This is a very simplistic what of explaining reverse engineering because it does involve all demographic, psycographic and geographic data. As well as primary and secondary needs versus primary and secondary obstacles.
Having said all that I have found after practicing 16 years and opening 77 chiropractic offices in 20 states the best PI marketing for chiropractors sources.
I’ll divide them into two sections easy and not as effective vs hard and very effective.
The easy and not very effective are the postcards and letters to cold call auto accident injury victims.
The hard and very effective would be highly effective sales presentations to PI attorneys in your circle of influence.
This is a short list of PI marketing for chiropractors sources.
- Regular communication with past patients.
- Pro-active present patient referral system.
- Internet marketing using organic and pay per click marketing
- Sponsoring trial attorney events and become a speaker
- Effective sales presentations to PI attorneys.
Each of these PI marketing for chiropractors requires a vast and different amount of knowledge.
For more information of PI marketing for chiropractors call (813) 480-1693.
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