Best Chiropractic PI Marketing Systems
Dr. Paul Hollern, Chiropractic Internet Marketing Expert
I often get calls from chiropractors asking which are the best chiropractic PI marketing systems. What I tell them they typically do not understand or have considered.
Most chiropractors marketing for PI patients think there is a special marketing program behind the curtain.
It’s like I was telling one of my callers today. Marketing for PI patients is just like life.
The easier marketing systems everybody gravitate to and is not as effective.
The chiropractic PI marketing systems that work the best take more effort on behalf of the chiropractor. They typically need to increase their knowledge base and put in the extra effort.
Most of the chiropractors I tell this to do not want to hear it. They want the easy fix. So I send them on there way to continually spend the time and money on less effective but easy chiropractic PI marketing systems.
So here it is, the easiest and the best chiropractic marketing systems.
First the easiest: E-mail marketing to your past patients who are getting into auto accidents at a rate of 2% a year. Easy but the most effective.
Now the most effective: A well structured sales message to PI attorneys with auto mated followup. Much more effective but the knowledge to create a good PI attorney sales message takes some effort on the chiropractors behalf. They must know the three phases of healing as it relate to objectifying a lesion. The ability to objectify a lesion which most chiropractors do not understand or overlook. The ability to quantify the lesion which requires extra knowledge on AMA impairment guides. Last the knowledge and ability to report the lesion in a colossus framework.
So there you have it, the easiest and most effective chiropractic PI marketing systems.
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