Archive for January, 2014

Chiropractic and Personal Injury Laywers Working Together

Dr. Paul Hollern Chiropractic Personal Injury Marketing Expert

The single best working relationship when treating soft tisse spinal injuries are chiropractic providers and personal injury Layers.

A well trained and knowledgable chiropractor will have the ability to serve the personal injury laywers and their clients by documenting all possible injuries for maximum reimbursement.

The most common soft tissue injuries are the spinal alterned intersegmental motion, disc injury, nerve injury and mild concussion.

Each injury should have the proper objective documentation identifying the injury and it’s magnitude.

Also the chiropractic provider is best suited to treat these soft tissue spinal injuries through all three phases of healing.

However the problem arises because most personal injury attorneys have no idea how chiropractors can help because the massive confusion the chiropractic industry has created by the subluxation complex and all the claims.

The confusion results in a reaction of the personal injury lawyers just as any of us would act when there is mixed messaging, we back off, get defensive and typically stay away from uncertainty.

So the main goal in trying to establish a relationship with the personal injry lawyers is educationsl sales. This means the doctor must know how to effectively talk to the confused personal injury lawyers to create clarity and establish the fact that yes the chiropractic provider and personal injryu lawyer are the best fit for soft tissue personal injury claims.

Facebook Pay Per Click Chiropractic Personal Injury Marketing

Dr. Paul Hollern

One of the most effective forms of chiropractic personal injury marketing is using pay per click with Facebook and the topic of how car accident injuries are paid.

The single greatest interest in personal injury from the patients perspective is how you are paid for an accident injury.

So when you combine the media of Facebook with a high interest suject and use pay per click it offers a huge opportunity for chiropractic personal injury new patients.

The reason Facebook pay per click is what I consider significantly better than is that Facebook offers more variables to control. The more variables you can control in marketing the higher the potential success.

Some of the variables of which I am referring to is:

  • Demographics
  • Geographics
  • Psychographics
  • Pschographics Barriers

The are varaibles that many other forms of media including TV or radio cannot offer in combination

So if you are interesting in learning how Facebook pay per click chiropractic personal injury marketing can help build your personal injury practice give me a call at 813-480-1693.

Online Chiropractic Marketing Sure Bet: Facebook Pay Per Click Marketing

Dr. Paul Hollern

One of the most often questions is recieve from chiropractors looking for effective online chiropractic marketing systems is what can I expect in regards to how many new patients can I expect.

The simple answer if your comparing apples to apples is the number of potential patients searching and how strong is the competition.

However there is one form of online chiropractic marketing that is a sure bet is produced correctly and that is pay per click online chiropractic marketing.

The reason pay per click online chiropractic marketing can be a very effective form of marketing is you do not pay for the marketing unless someone clicks on your link and you can control many varialbes to increase the liklyhood that the person who clicks on the link is a high probale target market.

Some of the factors you can control with online chiropractic marketing pay per click is:

  • Demographics
  • Geographics
  • Psychographics
  • Psychographic Barriers

The more varaibles you can control with marketing the higher the likelyhood of success. Online chiropractic marketing pay per click allows for the highest amount of variables.

For more information on how pay per click online chiropractic marketing can help grow your practice give me a call at 813-480-1693.