Archive for October, 2012

PI Marketing for Chiropractors First Big Win

Dr. Paul Hollern, Chiropractic PI Marketing Expert

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One of the PI marketing techniques is to use one of your past PI cases and use it for your PI attorney marketing.

Just create press release of one of your better cases that you either won in court or settled out of court. List the particulars with focus on your contribution.

Send the press release to the internet press release directories. After it’s published make a copy of the published press release. Be sure it has the directory information on the copy not your letter head.

Use this in your PI marketing for chiropractors to help increase the trust and authority of your knowledge and skills.

For any questions on how to create and use a press release for your PI marketing for chiropractors give me a call at 813-480-1693.

Online Chiropractic Marketing for Personal Injury Patients

Dr. Paul Hollern, Online Chiropractic Marketing Expert

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One of the single best sources of personal injury patients is from you past patient base. Let me explain why.

On average 2% of your patient base in involved in an auto accident every year. The average person has 7 people in their circle of influence which is based on trust.

So if you take your past patient base and multiple time 7 this is the potential personal injury patient base you have a heads up on, but not if you do not keep in touch with promotions.

We us an automated e-mail system for your online chiropractic marketing to reach your past patients with a video link. The video link goes to a video of the doctor with relevant information if they or a family member have been injured as a result of an auto accident.

There are many reason why this form of promotions using online chiropractic marketing is highly focused.

  • First it is automated not staff and labor to get the job done.
  • Second, they are e-mails, meaning they have high accessibility. Most people have e-mail accounts and use them daily.
  • Third, because it is a video it is more effective because we communicate mostly by visual experience.
  • Fourth, they are videos of the doctor. Meaning there already is a significant amount of trust in the relationships to start with.

So if your looking to automate your online chiropractic marketing and focus on personal injury patients give us a call. Online Chiropractic Marketing Systems specializes in personal injury online marketing for chiropractors.

Call 813-480-1693

Single Most Relevant PI Attorney Referral Factor

Dr. Paul Hollern, Chiropractic PI Attorney Marketing

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The single most important factor when PI attorneys refer patients to chiropractors is location and the reason is simple.

When patients miss their appointments this will be the single largest factor to decrease the value of the case. It does not take PI attorneys very long before they realize the importance the location where their client will receive the chiropractic treatment.

So location is the single most relevant factor for PI attorney referrals.

The two most important factors to take out of this is first only market to PI attorneys in you area. If you market to PI attorneys outside of your area this will increase the chance of you NOT getting referrals.

Second, you can represent yourself in multiple locations to support the efforts of the PI attorney. There are three different ways to have the influence of many locations.

The single greatest method of chiropractic PI attorney marketing is to create what I call an affiliate relationship with other chiropractors in optimal areas which are non competitive.

For more information on affiliate marketing and PI attorney referrals give me a call at 813-480-1693.

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