Archive for September, 2012

Increase Auto Injury Referrals By Learning What Motivates PI Attorneys

Dr. Paul Hollern, Chiropractic PI Attorney Marketing Expert

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PI attorneys are primarily motivated by 3 factors and they are:

  1. Fear of loss of money
  2. Greed to gain more money
  3. Need to save time

Of the three main factors the fear of loss of money easily is the greatest motivating factor for personal injury attorneys.

One of the most effective PI attorney marketing systems you can use is to learn the financial drivers of a personal injury case and to sell these concepts to the PI attorney.

For more information on how to increase your PI attorney referrals give me a call at 813-480-1693.

PI Marketing For Chiropractors Strategy Video

Dr. Paul Hollern, PI Marketing Expert

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One of your top PI marketing strategies is to learn PI attorney educational sales. This is why you could benefit from learning a little bit of sales.

Only 25% of PI attorney refer their cases out and 68% of all PI cases never go to chiropractors.

The reason PI marketing for chiropractors sales strategy is important is this large segment of the market does not and is not looking for chiropractors. So what does this mean, it means they do not have a perceived need and PI marketing for chiropractors in the form of advertising will not work.

Advertising is only effective for PI marketing for chiropractors when the target market has a perceived need. Sixty eight percent of the PI attorneys don refer their clients to chiropractors. If they did it would show they have a perceived need.

So how do you reach this large segment of the market with your PI marketing for chiropractors? Educational sales will help shift the perceived need from unconscious to couscous.

Sales is the process of taking a target market and taking them through three phases of awareness. The admit phase, the consequences phase and the personalization phase.

Once you know how to do this the sixty eight percent of the PI patients not seeking chiropractic care will become open and this is a very large segment of the market.

So understanding PI marketing for chiropractors and the educational sales process is a very valuable skill set.

Form more information on educational sales and PI marketing for chiropractors give me a call at 813-480-1693.

Free Online Chiropractic Marketing YouTube Videos Series

Dr. Paul Hollern, Online Chiropractic Marketing Expert

There is a whole series of online chiropractic marketing video series free on my YouTube channel. The videos cover a wide range of subjects including the following:

  • Online Chiropractic Marketing
  • Chiropractic PI Marketing
  • Chiropractic New Patient Lead Generation
  • 15 Steps to the First Page of Google
  • 10 Steps for Pay Per Click Marketing

So if you interesting getting a lot of information for free head on over to my YouTube channel on Online Chiropractic Marketing and check out the playlist.

For more information on how and why you can use automated online chiropractic marketing to increase you new patients take a look at the playlist at the Online Chiropractic Marketing Systems channel playlist section.

For more information on the specifics of online chiropractic marketing be sure to give me a call at 813-480-1693.

Online Chiropractic Marketing, Automated New Patient Internet Marketing for Low Tech Chiropractors.

Call: Dr. Paul Hollern (813) 480-1693.

11 New Patient Online Chiropractic Marketing Systems for the Price of One.

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