Archive for July, 2012

Best Chiropractic PI Attorney Marketing Messages

Dr. Paul Hollern, Chiropractic PI Attorney Marketing Expert

The best chiropractic PI attorney marketing messages are the pain based primary need messages.

Watch Video Best PI Attorney Marketing Message:

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So what does this mean?

Pain bases messages are not necessarily physical pain, pain can come in many forms the point being it is very uncomfortable from the perception of your target market.

Primary pain based message are the messages where we as humans spend most of our time and money trying to get out of or trying to avoid.

The primary pain based message for your chiropractic PI attorney marketing should be loss of money, loss of time or gain of money.

If your chiropractic PI attorney marketing material has one of these if not all of these marketing messages then you chances of the PI attorney paying attention to the message is great.

Some factors which are not pain based messages for your chiropractic PI attorney marketing are what is call service factors. The PI attorney will not need these unless their is a perceived need.

The following are service based messages:

  • Location
  • Transportation
  • Documentation includes financial drivers
  • Willing to negotiate medical bills

These are just a few of the service based chiropractic Pi attorney marketing message.

The service messages do not matter unless their is a pain based primary message perceived.

For more information on how Online Chiropractic Marketing Systems can build perform your chiropractic PI attorney marketing give me a call at 813-480-1693.

Chiropractic PI Attorney Marketing.

Call Dr. Paul (813) 480-1693. Internet Based Chiropractic Personal Injury Attorney Marketing for Chiropractors.

PI Marketing for Chiropractors

 

The Absolute Worst Chiropractic PI Marketing Message

Dr. Paul Hollern, Chiropractic PI Marketing

Watch Video for Worst Chiropractic PI Marketing Message:

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The worst message you can use for your chiropractic marketing message is a message that is totally irrelevant, is pleasure based and any of your competitors can do or say.

If you want your chiropractic PI marketing to have meaning it must me relevant to your target market. To be relevant to your target market you must have a message which affects the target market primary need, secondary need or value system.

Any chiropractic PI marketing message which does not include one of or all three of these components will not only be irrelevant but chances are any of your competitors can meet.

If you message is based on your services then they surely will not care. As a consumer we do not care about any company or business until that business has shown that can can solve one of our primary problems.

Many times chiropractors promote chiropractic and I often ask the chiropractors who use this type of message if they care about the philosophy of dentistry or the founder of optometry. Mostly the chiropractors look stunned. They feel so comfortable marketing what they know they forget this is not the very reason why they chose products or services.

So when choosing a chiropractic PI marketing message be sure to use your target markets primary or secondary need or value system.

For more information on how Online Chiropractic Marketing Systems can perform your chiropractic PI marketing give me a call at 813-480-1693.

Chiropractic PI Marketing, Automated PI Marketing and Training for Chiropractors, Dr. Paul Hollern,

Call (813) 480-1693.

Internet Based Chiropractic PI Marketing.

PI Marketing for Chiropractors

 

 

Biggest Mistake in Chiropractic Personal Injury Marketing

Dr. Paul Hollern, Chiropractic Personal Injury Marketing Expert

The single biggest mistake you can make in your chiropractic personal injury marketing is to not have as your unique sales position your target markets primary pain based need.

What the Following Personal Injury Marketing Video:

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Each of your chiropractic personal injury marketing target market has a different primary need.

The patients need is how to get their condition treated, who will pay for the personal injury treatment and how are personal injuries compensated.

The personal injury attorney either does not want to lose money, wants to make more money or wants to save time.

The medical doctor does not want to testify in court or have to wait to get paid.

When your chiropractic personal injury marketing unique sales position hits on your target markets primary need then it becomes relevant.

If your message of anything other then a primary need the value of your chiropractic personal injury marketing significant is reduced which minimizes it’s effectiveness.

Online Chiropractic Marketing Systems was set up to no only provide chiropractors with their chiropractic personal injury marketing but also train the chiropractor how to process a personal injury case.

Probably the most important aspect our chiropractic personal injury marketing offers is how to sell PI attorneys on their services. This service alone can help your chiropractic practice top the million dollar mark.

For more information on how chiropractic personal injury marketing can help increase your personal injury cases give me a call at 813-480-1693.

Chiropractic Personal Injury Marketing, Dr. Paul Hollern,

Call (813) 480-1693. Internet Based Chiropractic Personal Injury Marketing.

Chiropractic Personal Injury Marketing Company

 

 

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