Archive for May, 2012

PI Marketing Most Effective Systems

Dr. Paul Hollern, PI Marketing Expert

I am often asked how effective is this marketing program or that PI marketing program. The answer is always the same.

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The effectiveness of you PI marketing is dependent on three major factors.

  1. Your knowledge of the S-Curve of Marketing
  2. Your knowledge of advertising
  3. Your knowledge of sales

The S-Curve of marketing will determine your marketing and which PI marketing systems you should employ.

If a large number of people are in need of your product or services than advertising will be the preferred method of PI marketing.

If that is not the case then you must know sales for effective PI marketing.

The major difference between sales and advertising is if your target market has a perceived need.

If there is a perceived need you would want to use advertising. If not you would need to use sales.

Sales has the ability to create a perceived need.

So the short answer for PI marketing and which is the most effective is sales systems.

The reason sales systems are more effective is the large target marketing either patients or PI attorneys do not have a perceived need for chiropractic services.

The good news is if you know sales, their is almost no competition and the market is huge.

For more information on how I can help your PI marketing give me a call at 813-480-1693.

PI Marketing, Automated New Patient Internet Marketing for Low Tech Chiropractors.

Call (813) 480-1693, Dr. Paul Hollern,

PI Marketing Company

 

 

Personal Injury Chiropractic Online Marketing Tip

Dr. Paul Hollern, Chiropractic Online Marketing Expert

One of the best tips for using chiropractic online marketing for your personal injury practice is to promote to your past patient base using e-mails and doctor videos.

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The reason you want to market for PI patients from your patient base is 2% of your patient base is in a auto accident every year.

Each of you patients has on average a 7 circle of influence. That means 7 other people who they like, know and trust. These people are in auto accidents every year.

So if you take you patient base and multiply it times 7 and then times 2% you can see how many potential PI cases your personal injury chiropractic online marketing can generate.

Multiply that number times your PI case average and now hopefully you are getting the picture.

So one of the best places to start your personal injury marketing is your past patients using chiropractic online marketing.

You should already have your past patients e-mail address and they already should know, like and trust you.

Add to your PI marketing videos of the doctor offering solutions to the most common questions these people have after a personal injury and send them out regularly.

Your chiropractic online marketing will work even better if you connect the content and doctor videos to an e-mail auto responder.

The e-mail auto responder will create automated follow up. The follow up is one of the primary factors in an effective personal injury chiropractic online marketing campaign.

For more information on how to set up your personal injury chiropractic online marketing e-mail auto responder give me a call at 813-480-1693.

Chiropractic Online Marketing, Automated New Patient Internet Marketing for Low Tech Chiropractors.

Call 813-480-1693

Chiropractic Online Marketing Company.

 

Chiropractic Personal Injury Marketing for PI Attorneys

Dr. Paul Hollern, Chiropractic Personal Injury Marketing Expert

The questions is should you use sales or advertising for your chiropractic PI attorney marketing?

If PI attorneys have a need and are looking for you chiropractic services you would want to use advertising.

If the PI attorneys you are targeting do not have a perceived need you must use sales.

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There is a huge difference in your chiropractic personal injury marketing if you use sales vs. advertising.

Advertising is used for a target marketing who has a perceived need and are looking for someone to service the need.

Sales are used for the segment of the target marketing that does not have a perceived need yet would if it was explained.

By far the vast majority of PI attorneys do not have a perceived need for referring their clients to chiropractors. The statistics bare this out, only 25% of the PI attorneys refer their clients out.

Only 32% of the PI patients seek complimentary alternative treatment. Chiropractic being the largest segment of that category.

So what does this mean? Not many PI attorney have a perceived need for chiropractic services and the vast majority of the PI attorneys do not send their patients anywhere.

It also means 68% of the PI patients are not seeing chiropractors when 87% have a soft tissue injury.

There is good and bad news for your chiropractic personal injury marketing for PI attorneys.

The bad news is not many are searching for chiropractic services for their clients. The good news is their is a lot of potential market out there.

So how does chiropractic personal injury marketing get those PI attorney referrals? By sales not advertising.

The chiropractor must be able to establish a need with the PI attorney. If your chiropractic personal injury marketing does not include a sales component you will have little chance of getting PI attorney referrals when they do not have a perceived need.

For more information on chiropractic personal injury marketing for PI attorneys give me a call at 813-480-1693.

Chiropractic PI Marketing, Automated PI Marketing and Training for Chiropractors, Dr. Paul Hollern,

Call (813) 480-1693. Internet Based Chiropractic PI Marketing.

PI Marketing for Chiropractors

 

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