Archive for February, 2012

 A Very Important Chiropractic Online Marketing Tip

Dr. Paul Hollern, Chiropractic Online Marketing Expert

When creating your content for your chiropractic online marketing be sure to offer solutions to your patients problems.

This sounds easy enough but more often than not I see chiropractors explaining their technique or talking about conditions the average person would have a large paradigm shift.

You chiropractic online marketing should consist of:

  • The primary gateways
  • Common causes of these problems
  • Solutions to these gateways
  • Anything unique about how your service would be superior than the average chiropractor.

Make your focus for all your chiropractic online marketing solving your primary patients, primary problem.

In addition be sure to answer what is call the primary and secondary questions as they relate to that particular gateway.

Be sure to stay away from chiropractic industrial language: subluxation, medical terminology, foreign concepts and ideas.

Remember paradigm shits have four very negative effects in marketing:

  1. Decrease trust
  2. Increase resistance
  3. Decrease confidence
  4. Increase defenses

Remember to speak using their terms and offer solutions to their problems while you address their primary and secondary obstacles of time and money.

This is the chiropractic online marketing tip.

For more information on how to marketing your chiropractic practice online call me at 813-480-1693.

Zip Code Based Chiropractic Online Marketing Tip

Dr. Paul Hollern, Chiropractic Online Marketing Expert

When choosing a proximity based keyword to promote your chiropractic online marketing, consider your zip code.

Research has shown that the typical patient who lives in a larger city but not in an identifiable suburb or community will Google their zip code when looking for a chiropractor.

If it’s a larger city the potential patient when looking for a chiropractor online will Google their zip code over the name of the larger city. They do this for an obvious reason, they know they do not want to travel all over a large city for chiropractic services.

So chiropractors who are using the name of the large city for their chiropractic online marketing will not show up in the Google search and completely miss these potential online patients.

How they will Google the zip code can vary in the following formats:

  • chiropractor zip code
  • chiropractic zip code
  • chiropractic office zip code
  • chiropractors zip code
  • zip code chiropractor
  • zip code chiropractors
  • zip code chiropractic office

The are the most common forms of search when potential patients are on the internet looking  for a chiropractor.

It is important you have content in all forms:video, blog, and articles that are search engine optimized for these proximity keywords to capture these patients.

If your looking to grow your practice with chiropractic online marketing give me a call we cover 20 proximity keywords for our clients and 129 total keywords.

Call for chiropractic online marketing at 813-480-1693.

20 Chiropractic Online Marketing Tips

Dr. Paul Hollern, Chiropractic Online Marketing Expert

When potential patients are searching the internet for a chiropractors office, seventy five percent of the time or greater they will do what is called a proximity search.

The will put some form of their proximity into the Google search box.

The proximity keyword is typically a local keyword not a large city keyword.

The average distance a patient will travel depends on if they are in inner city, suburb or county

Potential patients will pick a keyword which represents close proximity to them.

As an example a potential chiropractic online marketing patient will Google their suburb of Tampa before they will Google Tampa.

The following is a list of 20 proximity keywords in which patients will Google when searching for a chiropractor.

Your chiropractic online marketing should include all 20 keywords to attract the largest possible potential patients.

Our chiropractic online marketing clients are covered for these 20 proximity keywords:

  1. Chiropractor (Your town)
  2. Chiropractors in (Your town)
  3. Chiropractors (Your town)
  4. (Your town) Chiropractor
  5. (Your town) (State Abbrev) Chiropractic
  6. (Your town) (State Abbrev.) Chiropractor
  7. (Your town) (State Abbrev.) Chiropractors
  8. (Your town) Chiropractic
  9. (Your town) Chiropractors
  10. (Your zip-code) Chiropractor
  11. (Your zip-code) Chiropractic
  12. Chiropractor (Your zip-code)
  13. (Your zip-code) Chiropractic
  14. Chiropractic (Your zip-code)
  15. Chiropractic Office (Your zip-code)
  16. Chiropractic Office (Your town)
  17. Chiropractic (Your town)
  18. Chiropractic Doctor (Your town)
  19. Chiropractor Doctor (Your town)
  20. Chiropractic Physician (Your town)

If your interested in dominating your competition and being on the first page of Google for 20 proximity keywords, give me a call at 813-480-1693.

 Page 1 of 6  1  2  3  4  5 » ...  Last »