Archive for September, 2011

PI Seminar for Chiropractors Teaches Colossus

Dr. Paul Hollern, Chiropractic PI Marketing Expert

Dr. Paul Hollern, Presidents Award

Dr. Paul Hollern, Presidents Award

We hold 3 PI seminars for chiropractors a year in Tampa FL. One of the major topics we teach is Colossus or the software the insurance industry uses to determine the amount of benefits paid.

The reason knowledge of Colossus is important it to insure your note taking systems incorporate the data needed for reports and narratives for your PI attorney. The better and more effective your PI notes and narratives the higher the compensation for your client and their PI attorney.

Helping your client should be natural, helping the PI attorney would help to increase the PI referrals from their office. The largest complaint PI attorneys have dealing with chiropractors is their notes, reports and narratives. Learn how to write PI notes, reports and narrative at our PI seminar for chiropractors.

If you interested in learning more about our PI seminars for chiropractors and Colossus report writing give me a call at 813-480-1693.

Condition Specific PI Marketing for Chiropractors

Dr. Paul Hollern, Chiropractic PI Marketing Expert

Dr. Paul Hollern, Presidents Award

Dr. Paul Hollern, Presidents Award

Your PI marketing will resonate more if your marketing is condition specific.

When your message is specific it will speak directly to your target market

Saying something specific will get you more attention than being a generalist.

As an example when marketing to PI attorneys it would be wise to focus on a condition which you have the most to offer, give the greatest value and make the most sense to the PI attorney.

The profession of chiropractic has a 67% negative name recognition for one reason and one reason only. By stating we can treat every disease under the sun. Being a generalist increases confusion, doubt and raises defenses.

When PI marketing for chiropractors consider focusing on one condition and being very specific with how you can solve the problems associated with that condition.

For more information on PI marketing for chiropractors contact me at 813-480-1693. We specialize in PI marketing for chiropractors.

Doctor Videos for PI Marketing for Chiropractors

Dr. Paul Hollern Chiropractic PI Marketing Expert

Have you considered PI marketing for chiropractors using videos of the chiropractor. Not generic photos or generic videos, but videos of the doctor offering relevant information to your target marketing.

Personal videos of the chiropractor is the best form of PI marketing for chiropractors for the following reasons:

  • Personal and emotional
  • Easy for the recipient
  • Your target marketing has access to the Internet
  • Your target marketing is watching millions of videos on the Internet every day “ever hear of YouTube”
  • Their trust in you increases with your personal videos, not generic.
  • Their defenses come down with personal videos, not generic
  • Their resistance comes down with personal videos, not generic
  • Their confidence in you is magnified with personal videos, not generic.

If you have not started using personal videos for you PI marketing for chiropractors, it’s past the time to start.

If you do not know how or what you should do to get your PI marketing for chiropractors off the ground give me a call, I specialize in personal videos for you PI marketing for chiropractors.

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