Archive for June, 2011

Best Chiropractic PI Marketing Systems

Dr. Paul Hollern, Chiropractic Internet Marketing Expert

I often get calls from chiropractors asking which are the best chiropractic PI marketing systems. What I tell them they typically do not understand or have considered.

Most chiropractors marketing for PI patients think there is a special marketing program behind the curtain.

It’s like I was telling one of my callers today. Marketing for PI patients is just like life.

The easier marketing systems everybody gravitate to and is not as effective.

The chiropractic PI marketing systems that work the best take more effort on behalf of the chiropractor. They typically need to increase their knowledge base and put in the extra effort.

Most of the chiropractors I tell this to do not want to hear it. They want the easy fix. So I send them on there way to continually spend the time and money on less effective but easy chiropractic PI marketing systems.

So here it is, the easiest and the best chiropractic marketing systems.

First the easiest: E-mail marketing to your past patients who are getting into auto accidents at a rate of 2% a year. Easy but the most effective.

Now the most effective: A well structured sales message to PI attorneys with auto mated followup. Much more effective but the knowledge to create a good PI attorney sales message takes some effort on the chiropractors behalf. They must know the three phases of healing as it relate to objectifying a lesion. The ability to objectify a lesion which most chiropractors do not understand or overlook. The ability to quantify the lesion which requires extra knowledge on AMA impairment guides. Last the knowledge and ability to report the lesion in a colossus framework.

So there you have it, the easiest and most effective chiropractic PI marketing systems.

Top Chiropractic PI Marketing Programs

Dr. Paul Hollern, Chiropractic PI Marketing Expert

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These are the top 5 chiropractic PI marketing programs:

  1. Past Patients
  2. Present Patients
  3. PI Attorney Marketing
  4. Organic Internet Marketing
  5. Pay Per Click Internet Marketing

Past Patients:

The average number of people in a carĀ  accident is 2%. The average number of people in the circle of influence is seven. Multiply your patient base times 7 will give you the total number of PI patients with a higher degree of trust. The highest form of trust marketing is to your past patietns. They already know, like and trust you and they and their family members are regularly getting into car accidents at a rate of 2 percents.

Multiply your patients base times 7 to get your total influence. Then multiply that number times your case average for a PI patient. This can easily add up to over 200K annually.

Present Patients:

Do the same math with your present patients. The average chiropractor sees 18 new patients visits a month. Multiply 18 times the 7 circle of influence and then times 2 which represents the number of patients in a car accident annually. Take that number times your case average and you can see it can be very lucrative marketing for PI patient to your past and presents patients.

PI Attorney Marketing:

The next chiropractic PI marketing program is PI attorneys. The majority of PI attorneys do not work with chiropractors. With the right message and systems this is a wide open marketing.

Organic Internet Marketing:

Organic search represent 80% of all people looking for health solutions. Sixty seven percent of the people with google the Internet for their condition prior to making the first phone call to schedule a doctor appointment.

Internet Pay Per Click Marketing:

Pay per click internet chiropractic marketing is important because nobody will click on your ad unless they ar4e personally experience ing the problem. You do not pay for marketing unless you have a very receptive possible patients.

These are the top 5 chiropractic PI marketing programs. If your wanting to increase your chiropractic PI marketing give me a call at (813) 480-1693.

How to use a Web-Cam for Chiropractic Personal Injury Marketing

Dr. Paul Hollern, Chiropractic Internet Marketing Expert

One of the best methods to attract PI patients to your chiropractic office is to use a web-cam and talk to your past patients.

On average 2% of you patient population is in a car injury every year with 7 people in their circle of influence

Multiple 2% times the number of patients in your data base. Send out a video message monthly to your patients base using a web-cam and placing the link of the video into your e-mail. It’s free and the best visual medium.

Your message should focus on the top three questions PI patients have:

  1. Who pays for the cost of injury and damage
  2. What specific therapy do you offer for car injuries
  3. How is a car injury compensated

By sending a visual message of the doctor regularly to your patients base and offering relevant information you have several factors working in your favor:

  • Trust
  • Visual message
  • Relevant message
  • Free
  • High leverage of time
  • Easy

Start sending relevant web-cam video message to your past patients to stimulate your chiropractic personal injury marketing.

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