Archive for May, 2011

Chiropractic Personal Injury Marketing Show: MRI Sitting vs. Standing

Dr. Paul Hollern Interviews Dr. Steve Wilson

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Chiropractic PI marketing is dependent on you ability to create vale to the PI attorney. In this series with Dr. Steve Wilson we discuss how to maximize the PI attorney compensation for a truly legitimate and significant PI case.

Your personal injury knowledge is your chiropractic personal injury marketing.

Performing a sitting MRI for a low back disc lesion will increase the stress on the disc and produce results which are otherwise overlook with the standard supine MRI. The chiropractors ability to diagnose and document lesions is paramount in the PIĀ  and patient compensation.

Knowing how to order test, especially MRI studies for disc injuries is vital to the compensation of a PI case which determines the compensation of an injury sustained in an auto injury.

Knowing which test to order and when to order them will determine your ability to detect lesions which are not detected using default studies.

Chiropractic personal injury marketing is about marketing your skill sets which will not only increase the compensation of your patient but also the patients attorney. If you have the ability ot increase the compensation for cases which are not otherwise known your will be rewarded with PI attorney referrals.

Chiropractic Personal Injury Marketing Show: Brain Injury

Dr. Paul Hollern Interviews Dr. Steve Wilson

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The most comon overlooked personal injury is traumatic brain injury. Mostly minor overlooked brain injury yet commonly overlooked during a car injury.

The most common symptoms of brain injury are

slurred speech, loss of memory, dizziness or blurred vision.

Not performing the proper consultation or examination when a simple acknowledgment of minor brain injury is missing the potential representation of your patients case.

Soft tissue injury includes minor brain injury testing. However if you are the victim of minor brain injury it is no longer considered minor.

Knowing which test to order to determeitn minor brain injury is imperative for your chiropractic personal injury marmeting.

For more information on choreographic personal injury marketing call (813) 480-1693.

How Online Chiropractic Marketing Increase Google Places Rankings

Dr. Paul Hollern, Chiropractic Internet Marketing Expert

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Google places in separate and different from organic and pay per click. Google places asks for data for the basic data. Data past the name, date and occupation, address and phone number.

Google places rankings will increase with the number of views. The comments and views should be spaced out and not all on one day. Remember Google likes “Fresh Relevant Content”.

Each review is limited to a personalized e-mail.

Put on your chiropractic Internet marketing calendar a monthly request for your existing patients.

Also ask your existing patients for a review to help your Internet presence.

To increase your online chiropractic marketing presence call me at (813) 480-1693.


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