Archive for March, 2011

How Colossus Software Effects Chiropractic PI Marketing

Understanding how the insurance company calculates and processes PI claims is vital to your chiropractic personal injury marketing. Colossus is the primary computer software program used by many of the major personal injury insurance carries. Many of the PI attorneys use their system.

Insurance companies spend millions on colossus software to save billions


History of Colossus:

Original Colossus Computer

“The Colossus machines were electronic computing devices used by British code-breakers to help read encrypted German messages during World War II. These were the world’s first programmable, digital, electronic, computing devices. They used vacuum tubes (thermionic valves) to perform the calculations”. More colossus history here…

“Colossus: Secret software code systems the PI insuranceĀ  companies (British) use to limit payment”.

Knowing the basicsĀ  of how the colossus software works is it’s own language. Your note and record keeping systems should be based on the language of the PI insurance carriers, that being colossus.

Your PI attorney marketing language also should be based on colossus.

To learn more on the colossus note and record keeping systems, attend one of our chiropractic internet marketing workshops.

Call 813-480-1693 for more information.

Online Chiropractic PI Marketing Interviews

Dr. Paul Hollern interviewing Dr. Greg Hollstrom

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As part of the chiropractic PI marketing package online chiropractic marketing systems includes Dr. interviews. The interview questions are based on the most common questions being asked on the internet regarding personal injury cases.

The interview style allow for a relaxed presentation, while the interviewer is asking the same questions the viewer would ask or want to know. The interview method is a very popular and effective method to present informaiton and appear as the expert.

The viewers defenses are down becasue they feel they are not being sold.

I have personally found the chirorpactors favor the intervew style of video marketing. It makes for converstational exchange of information.

Dr. video interviews are a major part of the chiropractic PI marketing system. It allows for the potential patients and PI attorneys to get to know the chiropractor.

Chiropractic Personal Injury Marketing Show Set to Start

Dr. Paul Hollern and Dr. Steve Wilson will be presenting a bimonthly personal injury marketing show on the internet

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(Dr. Hollern interviewing Dr. Wilson for his chiropractic personal injury marketing)

Dr. Paul Hollern the founder of 77 chiropractic offices in 20 states and Dr. Steve Wilson chiropractic neurologist will be presenting an internet show on personal injury marketing. Dr. Hollern and Dr. Wilson both have extensive deposition and trial experience on how to process and market the PI case.

The focus of the internet show will combine multiple PI marketing methods along with specialized knowledge on “How a Skilled and Qualified Doctor of Chiropractic through Case Management can Maximize the Financial Recovery for a Truly Legitimate Personal Injury Case.”

This knowledge when marketed properly will position the chiropractor to be the go to doctor in his community with local PI attorneys.

The PI marketing show will be live, last 30 minutes and handle viewer e-mails. To have your e-mail answered on the PI marketing show e-mail:

The chiropractic personal injury marketing show will be followed in the next several weeks with a PI workshop on chiropractic personal injury marketing.

For information on how to access the free chiropractic personal injury marketing show e-mail Dr. Hollern.


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