Archive for January, 2011

How many New Patients can you expect from Google Online Chiropractic Marketing

Dr. Paul Hollern Explains and Shows Basic Chiropractic Internet Marketing Data

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Several factors will determine how many patients you can expect from you online chiropractic marketing.

Some of the major ones are:

  • Your population base seeking your keywords
  • Your competition for those keywords
  • Quality of content distribution
  • Quantity of content distribution
  • Frequency of content distribution
  • Do you participate in all 4 Google categories, images, video, blogs, news.

After these major categories is what happens when they click that link.

  • Is it relevant
  • Is it understandable
  • How does the image come across
  • What is the structure or flow of the content
  • Is it interactive
  • Do you capture their e-mail

So you can see there are many factors to the answer, the good news is it can all be quantified to give you a return on investment number over time. With that number you can decide to continue or renegotiate with your online chiropractic marketing team.

Online Chiropractic Marketing Website Wasted Space

The following video link is an example of clutter, irrelevant information and wasted chiropractic internet marketing website space

http://www.videojug.com/film/wasted-online-chiropractic-marketing-website-space-2

For more information on the content and structure of a website visit http://useit.com

Re-activate Patients using Online Chiropractic Marketing

Dr. Paul Hollern teaches re-activations systems using internet videos of the Dr. with e-mail and it’s all FREE

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8 Factors for Effective Chiropractic Marketing

  1. High target market
  2. Trust
  3. Need
  4. Accessibility
  5. Frequency with e-mail auto-responder software
  6. Personal
  7. Specific message
  8. Low cost, high return

No other form of media has all of these components Not TV, Radio, or Newspaper.

Re-activations are a low cost high return chiropractic marketing system using the internet.

Some examples I have my clients use:

  • Dr. video e-mail birthday greeting to the top 3% of their patients
  • Dr. video e-mail FDA alerts
  • Dr. video e-mail intro message and link to specific high page rank health care content.

Start using video message to talk to your past patients. Send them information they would appreciate. Watch the re-activations numbers climb.

Give me call and we’ll set up your chiropractic internet marketing.

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