Archive for June, 2010

1 in 5 health insurance claims wrongly handled

was a recent news headline

Doctors’ group says mistakes by insurers shortchange physicians

Claims-processing errors by health insurance companies create billions of dollars in unnecessary administrative costs, slow down payments to doctors and frustrate patients.

The  “National Health Insurer Report Card” rated the nation’s eight largest health insurers in how they handle claims, and concluded that if all problems were resolved the system would save $15.5 billion annually in administrative costs.

Currently, the health care system spends as much as $210 billion annually on claims processing. Doctors have long complained about excessive paperwork required to satisfy insurance companies.

Online electronic health care systems should significantly reduce these cost.

“Each insurer uses different rules for processing and paying medical claims, which cause complexity, confusion and waste.

Simplifying the administrative process with standardized requirements will reduce unnecessary costs in the health system.

Conventry Health Care was rated the best with an accuracy rate for processing and paying claims of 88.4 percent.

Anthem Blue Cross Blue Shield was at the bottom with a score of 74 percent.

The percentage of claims denied ranged from 0.7 percent to 4.5 percent.

For any of us in the health care field this is well know and a major frustration. Most of us want to play by the rules just ask not to have a different set of rules per insurer or change every calendar year.

This is a representation of the significance of matching your keyword in the domain name as it relates to Google vs. Bing.


One of the important factors in SEO and getting on the first page of Google is to use the key word in your domain name.

To many times chiropractors use a personal name or an industry name as a keyword. An example would be smithchiropractic.com vs. atlaschiropractic.com.

Both words are relevant to the chiropractor but not to the public at large or the Google spiders. The Google spiders are trying to think more and more like humans.

This graph shows the importance on SEO by using then domain name your potential patients are putting in the search box not what you the chiropractor think they should put in.

Query Matching in the Domain Name

Bing vs. Google - Query Matching in the Domain Name

Our interpretation and conclusions:

  • Exact match domains appear to continue their powerful level of influence in both search engines, though I think many SEOs will be surprised to see Google actually has a higher correlation with ranking exact match domains higher (when they appear on page 1 of the results) than Bing.
  • Hyphenated exact matches certainly appear to be less influential, though they’re more frequent (Google: 271 results contained these vs. Bing: 890)
  • Just having keywords in the domain name has substantive positive correlation (Thus, for example, if I wanted to rank for the word “dog,” the domain mydog.com would fit with this correlation point)

What are the Chiropractic Marketing Psychographic Barriers?

How to Start a Chiropractic office is a mini seminar of the information Dr. Paul Hollern has used to opened 77 Chiropractic offices in 20 states.

This is a brief seminar series of the basic factors of Chiropractic Marketing Psychographic Barriers.

This is a short presentation of Psychographic Barriers of Chiropractic.

Part 1

Part 2

Part 3

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